Reebok signs Lupe Fiasco, Lil’ Wayne and Mike Jones to their “l am what I am” Campaign
Reebok has boosted its non-athlete roster with three fresh stars to their “I Am What I Am” campaign.
Lil’ Wayne, along with Mike Jones & newcomer Lupe Fiasco are lined up to sport the latest Reebok “O.G. Collection.”
The campaign, based around the image of athletes and Hip Hop artists, aims to represent the individualism of each person, and to design and wear a shoe that fits their personality, lifestyle, and comfort demands.
This is the latest in a range of kicks which aim to target the Hip Hop consumer market. The G-units, S.Carters from the Reebok familia as well as Nike’s Airforce1’s and the Hotter than Hotcakes “Bapes” Bathing Ape range (from Japanese Designer Nigo) varify the growing demand for the urban custom kicks.
Look out for the new campaign entitled the “OG Collection”, the sneakers Wayne, Lupe, and Jones wear in the new ads are scheduled to be released February 28, 2006. Can I Kick it???
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